About Friction Sportswear

Friction was born from a simple frustration: why should amateur clubs have to settle for overpriced, cookie-cutter kit when professional teams get the best of everything?

We set out to change that. Friction offers fully customisable, premium-quality sportswear designed specifically for grassroots and amateur clubs. Every product we make is built to perform on the pitch and look good off it — without the inflated price tag.

From the start, we've been committed to transparency. That means no hidden costs, no sneaky extras for logos or personalisation, and no minimum order quantities that lock smaller clubs out.

Names, numbers, and unlimited sponsor logos come included as standard on every product.

We work directly with clubs to understand what they need — whether that's a full match-day kit, training wear for pre-season, or leisurewear for team events and travel days. Our design process is collaborative, and we don't stop until you're completely happy with the result.

Cricket is our first sport, but it won't be our last. We're building Friction to serve clubs across every sport, with the same commitment to quality, customisation, and fair pricing.