Making Amateur Athletes Feel Like Professionals.
Custom sportswear for clubs who take it seriously. Names, numbers, logos — all included.
About Friction
Friction was born from a simple frustration: why should amateur clubs have to settle for overpriced, cookie-cutter kit when professional teams get the best of everything?
We offer fully customisable, premium-quality sportswear designed specifically for grassroots and amateur clubs. Every product we make is built to perform on the pitch and look good off it — without the inflated price tag.
No hidden costs, no sneaky extras for logos or personalisation, and no minimum order quantities. Names, numbers, and unlimited sponsor logos come included as standard.
Cricket is our first sport, but it won't be our last. We're building Friction to serve clubs across every sport, with the same commitment to quality, customisation, and fair pricing.
The Friction Difference
What Sets Us Apart
Quality kit, fair pricing, zero compromises. Everything your club needs — nothing it doesn't.
100%
Customisable
Your colours, your designs, your crest. Every piece of kit built exactly how you want it.
Unlimited
Sponsor Logos
Add as many sponsor logos as you need. Embroidered or printed, at no extra cost.
Included
Names & Numbers
Player names and numbers come as standard. No hidden extras, no surprise charges.
4–5
Week Lead Time
From approved design to delivery. We keep you updated every step of the way.
Built to last
Designed for Regular Use
We know your kit takes a beating. That's why every Friction product is designed to handle weekly matches, training sessions, and countless wash cycles without losing shape, colour, or performance.
From reinforced stitching to colour-fast sublimation printing, we use materials and techniques that stand up to the demands of grassroots sport.
4-5
Week lead time
100%
Customisable
